TA’LIM TASHKILOTLARINI RIVOJLANTIRISHDA MARKETINGNING ROLI
DOI:
https://doi.org/10.5281/zenodo.17502734Keywords:
ta’lim marketingi, strategik rivojlanish, raqamli marketing, iste’molchi ehtiyoji, ROI, foyda marjasi, xizmat sifati, raqobatbardoshlik, innovatsiyaAbstract
Ushbu maqolada ta’lim tashkilotlarini rivojlantirishda marketingning strategik o‘rni, iqtisodiy samaradorlikka
ta’siri hamda raqamli marketing vositalarining ahamiyati tahlil qilingan. Tadqiqotda Filipp Kotler, Piter Druker, Kristian
Grönroos, Deyv Chaffey va Gari Armstrong kabi xalqaro olimlarning marketing nazariyalari asos qilib olingan. Maqolada
ta’lim xizmatlari bozori dinamikasi, iste’molchi ehtiyojlariga yo‘naltirilgan boshqaruv, raqobat muhitida ta’lim brendining
shakllanishi hamda marketing strategiyalarining samaradorlikka ta’siri o‘rganilgan. Tahlillar natijasida marketing faoliyatiga
sarmoya kiritish ta’lim muassasalarining iqtisodiy barqarorligini oshirishi, foyda marjasini kengaytirishi va xizmat sifati
yaxshilanishiga olib kelishi aniqlangan. Shuningdek, maqolada raqamli marketingning o‘quvchi va talabalar bilan muloqot
o‘rnatishdagi, CRM tizimlarining esa xizmat ko‘rsatish jarayonini avtomatlashtirishdagi o‘rni yoritilgan. Tadqiqot natijalariga
ko‘ra, ta’lim tashkilotlarida marketing strategiyalarini tizimli joriy etish ularning rivojlanishida muhim omil hisoblanadi
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