RAQAMLI TRANSFORMATSIYA SHAROITIDA MAHALLIY MODA BRENDINI RIVOJLANTIRISH STRATEGIYALARI
DOI:
https://doi.org/10.5281/zenodo.17515638Keywords:
raqamli transformatsiya, moda industriyasi, mahalliy brend, raqamli marketing, strategik rivojlanishAbstract
Maqolada raqamli transformatsiya jarayonlarining mahalliy moda brendlari faoliyatiga ta’siri hamda ularni
innovatsion rivojlantirish strategiyalari tahlil qilingan. So‘nggi yillarda O‘zbekiston moda bozori raqamli iqtisodiyotning
shakllanishi bilan yangi bosqichga o‘tdi. Shu munosabat bilan elektron savdo, raqamli marketing, ijtimoiy tarmoqlar
orqali brend identifikatsiyasi va mijozlar bilan o‘zaro aloqani samarali boshqarish mexanizmlari muhim ahamiyat kasb
etmoqda. Tadqiqotda mahalliy moda brendlarining (Mursak, Suraya Collection, Inside by Sana va boshqalar) raqamli
muhitda raqobatbardoshligini oshirish uchun strategik yo‘nalishlar ishlab chiqilgan. Xususan, sun’iy intellekt asosidagi
dizayn yaratish, raqamli platformalar orqali eksportni kengaytirish va mijoz tajribasini tahlil qilish asosida personalizatsiya
strategiyasi taklif etilgan. Natijalar mahalliy brendlarni xalqaro bozorda barqaror rivojlantirish uchun metodik asos sifatida
xizmat qiladi.
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