YASHIL IQTISODIYOT SHAROITIDA TO‘QIMACHILIK SANOATIDA MARKETINGNING INNOVATSION KONSEPSIYALARI
DOI:
https://doi.org/10.5281/zenodo.17543914Keywords:
yashil marketing, barqaror rivojlanish, to‘qimachilik sanoati, ekologik innovatsiya, organik paxta, qayta tiklanuvchi energiyaAbstract
Mazkur maqolada to‘qimachilik sanoatida yashil marketingning o‘rni va istiqbollari tahlil qilingan. Tadqiqot
davomida ilmiy manbalar, xalqaro tashkilotlar hisobotlari hamda amaliy tajribalar o‘rganilib, ekologik xomashyo,
organik paxta yetishtirish, qayta tiklanuvchi energiya manbalari, nol chiqindili ishlab chiqarish va ekologik sertifikatlash
kabi yo‘nalishlarning samaradorligi baholandi. Miqdoriy va sifat tahlillar natijalari shuni ko‘rsatdiki, yashil marketing
strategiyalari korxonalarning raqobatbardoshligini oshirish, iste’molchilar ishonchini mustahkamlash va barqaror
rivojlanishga erishishda muhim omil hisoblanadi. O‘zbekiston misolida ham ushbu strategiyalarni tatbiq etish bo‘yicha
ijobiy amaliyotlar kuzatilmoqda, biroq texnologik yangilanish, moliyaviy resurslar va normativ-huquqiy bazani kuchaytirish
zaruriyati mavjud.
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