O‘ZBEKISTON OZIQ-OVQAT BOZORIDA YASHIL MARKETING STRATEGIYALARIDAN FOYDALANISH ORQALI BARQAROR ISTE’MOLNI RAG‘BATLANTIRISH
DOI:
https://doi.org/10.5281/zenodo.17549033Keywords:
Yashil marketing, barqaror iste’mol, oziq-ovqat bozori, ekologik mahsulotlar, strategiyaAbstract
Ushbu maqolada O‘zbekiston oziq-ovqat bozorida yashil marketing strategiyalaridan foydalanishning nazariy,
amaliy va ekonometrik asoslari keng yoritilgan. Barqaror iste’molni ta’minlashda yashil iqtisodiyotning ahamiyati, xalqaro
tajriba va mahalliy bozor imkoniyatlari qiyosiy tahlil qilindi. Emirat usuli va qo‘shimcha iqtisodiy-statistik tahlillar asosida
iste’molchi afzalliklari va bozor dinamikasi aniqlandi. Natijalar mamlakatda barqaror iste’mol madaniyatini rivojlantirishda
yashil marketing strategiyalari muhim ahamiyat kasb etishini ko‘rsatdi
References
1. Kotler, P. (2009). Marketing Management. Pearson Education.
2. Peattie, K. (1995). Environmental Marketing Management. Pitman Publishing.
3. Charter, M. (1999). Green Marketing: A Global Perspective. Routledge.
4. Ottman, J. (2011). The New Rules of Green Marketing. Berrett-Koehler Publishers.
5. Belz, F. & Peattie, K. (2009). Sustainability Marketing: A Global Perspective. Wiley.
6. Polonsky, M. (2011). Transformative Green Marketing. Journal of Business Research.
7. Soliev, S. (2019). Barqaror iste’molni ta’minlashning iqtisodiy mexanizmlari. TDIU.
8. Yuldoshev, U. (2020). Ekobrenningning marketing strategiyalaridagi o‘rni. Iqtisodiyot va ta’lim jurnali.
9. To‘xtayev, M. (2021). Yashil iqtisodiyotni rivojlantirishning marketing mexanizmlari. Toshkent.
10. FAO (2023). Food and Agriculture Statistics. Rome: United Nations.
11. UNDP (2022). Sustainable Development Reports. New York.
12. OECD (2022). Green Growth Indicators. Paris.
13. Davstat (2024). O‘zbekiston Respublikasi Davlat statistika qo‘mitasi ma’lumotlari
Downloads
Published
Issue
Section
License
Copyright (c) 2025 GREEN ECONOMY AND DEVELOPMENT
This work is licensed under a Creative Commons Attribution 4.0 International License.