UZUM EKSPORT QILUVCHI KOMPANIYALARDA YASHIL O‘TISH JARAYONINI QO‘LLAB-QUVVATLASH UCHUN EKO-MARKETING VA AYLANMA IQTISODIYOT TAMOYILLARINI INTEGRATSIYALASH

UZUM EKSPORT QILUVCHI KOMPANIYALARDA YASHIL O‘TISH JARAYONINI QO‘LLAB-QUVVATLASH UCHUN EKO-MARKETING VA AYLANMA IQTISODIYOT TAMOYILLARINI INTEGRATSIYALASH

Authors

  • Diyora Usmonova

DOI:

https://doi.org/10.5281/zenodo.17559580

Keywords:

uzum eksporti, yashil o‘tish, aylanma iqtisodiyot, xlorofill indeksi, ekologik samaradorlik, regressiya tahlili, eksport barqarorligi

Abstract

Maqolada uzum eksport qiluvchi kompaniyalarning yashil o‘tish sharoitida samaradorlik manbalari aniqlanib,
aylanma iqtisodiyot tamoyillari asosida regressiya va korrelyatsiya tahlili orqali ekologik hamda operatsion ko‘rsatkichlar
o‘rtasidagi bog‘liqlik miqdoriy baholangan. Tadqiqot 2019–2023-yillar oralig‘ida Toshkent uzumzor zonalari bo‘yicha
o‘tkazilib, xlorofill indeksi, shakar to‘planishi, resurslardan foydalanish samaradorligi va eko-sertifikat reytinglarining
eksport barqarorligiga ta’siri tahlil qilingan. Natijalar shuni ko‘rsatadiki, eksportdagi tebranishlar asosan mahsulot
sifatining izchilligi va iqlimiy omillar bilan bog‘liq. Tadqiqot O‘zbekiston uzum eksportida aylanma iqtisodiyot modellarini
joriy etishning iqtisodiy samaradorligini oshirishga qaratilgan empirik asos yaratadi

Author Biography

Diyora Usmonova

TDIU “Marketing” kafedrasi doktoranti

References

1. Usmonova, D. (2024). The role of marketing strategies in improving the export potential of grape growing enterprises.

International Journal of Social Science Research and Review.

2. Solomon, N. O., et al. (2024). Circular economy principles and their integration into global supply chain strategies.

Finance & Accounting Research Journal.

3. Moorthy, D., et al. (2025). Circular economy and green marketing: A path toward zero-waste consumerism. South

Eastern European Journal of Public Health.

4. Bato, V. (2024). The future of international business: Integrating the circular economy for sustainable success. E3S

Web of Conferences.

5. Ferreira, C., et al. (2023). Subcritical water extraction to valorize grape biomass—A step closer to circular economy.

Molecules.

6. Burke, H., et al. (2021). Integrating product design and supply chain management for a circular economy. Production

Planning & Control, 32(15), 1225–1239.

7. Uvarova, I., et al. (2023). The typology of 60R circular economy principles and strategic orientation of their application

in business. Journal of Cleaner Production, 381, 135136.

8. Lu, S.-H., et al. (2023). Exploring a hierarchical model for circular economy transition through launching green

marketing. Sustainable Development.

9. Plachkov, D. (2024). The green circular economy: A comprehensive review and future perspectives. E3S Web of

Conferences.

10. Gandolfo, A., & Co-author. (2021). Circular economy, the transition of an incumbent focal firm: How to successfully

reconcile environmental and economic sustainability? Business Strategy and the Environment, 30(1), 164–176.

11. Ncube, A., et al. (2021). Upgrading wineries to biorefineries within a circular economy perspective: An Italian case

study. Science of the Total Environment, 773, 145664.

12. Gabur, G.-D., et al. (2024). From waste to value in circular economy: Valorizing grape pomace waste through

vermicomposting. Agriculture.

13. Kumar, N. M., & Co-author. (2023). Integrated techno-economic and life cycle assessment of shared circular business

model based blockchain-enabled dynamic grapevoltaic farm for major grape growing states in India. Renewable

Energy, 204, 134–145.

14. Wang, C., et al. (2024). The high-value and sustainable utilization of grape pomace: A review. Food Chemistry: X, 14,

100614.

15. Rainatto, G. M., et al. (2023). How can companies better engage consumers in the transition towards circularity? Case

studies on the role of the marketing mix and nudges. Journal of Cleaner Production, 385, 135664.

16. Mura, R., et al. (2023). Achieving the circular economy through environmental policies: Packaging strategies for more

sustainable business models in the wine industry. Business Strategy and the Environment, 32(4), 1560–1574.

Downloads

Published

2025-10-15

How to Cite

Usmonova , D. (2025). UZUM EKSPORT QILUVCHI KOMPANIYALARDA YASHIL O‘TISH JARAYONINI QO‘LLAB-QUVVATLASH UCHUN EKO-MARKETING VA AYLANMA IQTISODIYOT TAMOYILLARINI INTEGRATSIYALASH. GREEN ECONOMY AND DEVELOPMENT, 3(11). https://doi.org/10.5281/zenodo.17559580
Loading...