BENCHMARKING IN THE AUTOMOTIVE INDUSTRY: STRATEGIES FOR SUSTAINABLE COMPETITIVENESS
DOI:
https://doi.org/10.5281/zenodo.17572660Keywords:
Benchmarking, automotive industry, competitiveness, international marketing, corporationAbstract
This article analyzes the experience of using benchmarking to increase the competitiveness of enterprises
in the automotive industry, the implementation of benchmarking projects by the largest automotive corporations in the
world. Benchmarking, seen as a competitive analysis tool, will take the company to the next level. The use of other
achievements will allow you to master successful experience in optimizing your business processes, will allow you to
learn from other people's mistakes
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