WAYS TO USE MARKETING DATA IN THE MANUFACTURING ENTERPRISE VALUATION PROCESS
DOI:
https://doi.org/10.5281/zenodo.17609605Keywords:
Enterprise, business, brand, quality, sales, advertising, information, assessment, forecast, inflationAbstract
This article considers the assessment of the competitiveness of the enterprise by the type of market, competitors
producing substitute goods, analysis, product quality, prices, sales channels, advertising, as well as a list of major
importers of these goods in the country
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