CHAKANA SAVDO KORXONALARIDA ISTE’MOLCHILAR XULQ-ATVORINING SAVDO HAJMIGA TA’SIRINING TAHLILI
DOI:
https://doi.org/10.5281/zenodo.17685731Keywords:
chakana savdo korxonalari, iste’molchilar xulq-atvori, iqtisodiy tamoyillar, bozor tamoyillariAbstract
Chakana savdo korxonalarida iste’molchilarning iqtisodiyoti va bozor tamoyillari asosida tartibga solishning
bugungi bosqichida to‘g‘ridan to‘g‘ri tovar ishlab chiqaruvchilarning ishlab chiqarish va sotish strategiyasini takomillashtirish
maqsadga muvofiqdir. Bunda korxonaning faoliyati bozorni o‘rganish, tadqiq qilish, ishlab chiqarilgan mahsulotning
reklamasini uyushtirish hamda tovar iste’molchining qo‘liga yetib borguniga qadar bo‘lgan barcha bosqichlarda ishtirok
etishdan iborat bo‘ladi
References
1. Abdukarimov F.B. (2011). Savdoda bozor mexanizmini takomillashtirish va samaradorligini oshirish yo‘llari (Samarqand
viloyati misolida). Iqtisodiyot fanlari nomzodi ilmiy darajasini olish uchun yozilgan dissertatsiya. Samarqand: SamISI.
– 156 b.
2. Deloitte. (2023). Global Marketing Trends 2023.
3. Guy C. (2006). Planning for Retail Development: A Critical View of the British Experience. London: Routledge.
4. Mamatqulova Sh.J. (2022). Chakana savdoda aholiga savdo xizmati ko‘rsatishda merchendayzingning o‘rni va
ahamiyati. Logistika va iqtisodiyot, 1-son.
5. Reinartz W., et al. (2011). Retailing innovations in a globalizing retail market environment. Journal of Retailing, 87(S1),
S53–S66.
6. Saydullaev Sh. (2023). Savdo xizmatlarini takomillashtirish asosida savdo korxonalari raqobatbardoshligini oshirish.
Economics and Innovative Technologies, 11(4), 187–195
7. Shadieva L.A. (2023). Marketing strategiyasidan foydalanish – savdo korxonalari raqobatbardoshligini oshirishda
ustuvor yo‘nalish. Journal of Marketing, Business and Management, 2(9), 162–167.
8. Shaymatova X., Yo‘ldoshev U., Xaitov O.N. (2023). O‘zbekiston Respublikasining chakana savdo korxonalarida
innovatsion xizmatlar ko‘rsatishning asosiy yo‘nalishlari. Journal of Discoveries in Applied and Natural Science, 1(4),
93–96.
9. Sultanova N.U. (2023). Raqamli iqtisodiyot sharoitida chakana savdo korxonalarida raqobatbardoshlik. Raqamli
iqtisodiyot (Sifrovaya ekonomika), 2, 28–34.
10. Xolmamatov D.X. (2021). Ulgurji savdoda marketing logistikasini rivojlantirish yo‘llari. Iqtisodiyot va innovatsion
texnologiyalar, 3 (may–iyun).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 GREEN ECONOMY AND DEVELOPMENT
This work is licensed under a Creative Commons Attribution 4.0 International License.