AVTOMOBIL SAVDOSIDA ZAMONAVIY MARKETING KONSEPSIYALARINING QO‘LLANILISHI
DOI:
https://doi.org/10.5281/zenodo.17752806Keywords:
avtomobil bozori, zamonaviy marketing konsepsiyalari, raqamli marketing, innovatsion sotuv usullari, onlayn savdo, virtual test-drayv, 3D konfiguratorlar, CRM tizimlari, kontent marketing, SEO va SMM.Abstract
Ushbu maqolada jadal o‘zgarayotgan avtomobil bozorida korxonalar tomonidan zamonaviy marketing
konsepsiyalarini qo‘llashning mohiyati, afzalliklari va amaliy jihatlari ilmiy jihatdan yoritiladi. Tadqiqotda mijozga
yo‘naltirilgan marketing, raqamli marketing texnologiyalari, innovatsion sotuv strategiyalari hamda brend qiymatini
boshqarish kabi zamonaviy konsepsiyalarning avtomobil savdosidagi roli tahlil qilinadi. Olingan natijalar ushbu sohada
raqobatbardoshlikni oshirish, bozor ulushini kengaytirish va mijozlar sadoqatini mustahkamlash imkoniyatlarini namoyish
etadi.
References
1. Kotler F., Armstrong G. Marketing Principles. — New Jersey: Pearson Education, 2018.
2. Kotler F., Kartajaya H., Setiawan I. Marketing 4.0: Moving from Traditional to Digital. — New Jersey: Wiley, 2017.
3. Druker P. The Practice of Management. — New York: Harper Business, 2006.
4. Aslan I. Customer-Centric Marketing Concept and Its Strategic Role. // Journal of Marketing Research. — 2021.
5. Bauer H., et al. Digital Transformation in the Automotive Industry. — McKinsey & Company, 2018.
6. McKinsey & Company. The Automotive Consumer Journey in the Digital Age. — 2019.
7. PwC. Automotive Industry Trends: Digital Transformation and Market Shifts. — PwC Global Report, 2020.
8. Deloitte. Automotive Digital Retailing Study. — Deloitte Insights, 2021.
9. EY Report. Future of Automotive Retail and Consumer Preferences. — Ernst & Young, 2020.
10. J.D. Power. Vehicle Dependability Study Results. — J.D. Power Official Publication, 2023.
11. Euro NCAP. Vehicle Safety Ratings Annual Report. — 2022.
12. Roland Berger. The Future of Car Subscription Models. — Industry Study, 2021.
13. Fortune Business Insights. Mobility as a Service (MaaS) Market Analysis. — 2023.
14. Greifenstein M., et al. Shared Mobility and Customer Behaviour. // International Journal of Mobility Research. — 2020.
15. MSXI. Automotive Customer Experience and Service Performance Review. — MSXI Global, 2022.
16. Detecon Consulting. Customer Experience Optimization in Automotive Retail. — 2021.
17. Google Auto Retail Study. Understanding the Digital Car Buyer. — Google Research Center, 2020.
18. Chaffey D., Ellis-Chadwick F. Digital Marketing: Strategy, Implementation and Practice. — Pearson, 2019.
19. Kotler F., Keller K. Marketing Management. — Pearson, 2016.
20. O‘zbekiston Respublikasi Davlat statistika qo‘mitasi. Transport va avtomobil bozori bo‘yicha yilnomalar. — Toshkent,
2022–2023.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 GREEN ECONOMY AND DEVELOPMENT
This work is licensed under a Creative Commons Attribution 4.0 International License.