XIZMAT KO‘RSATISH SOHASIDA MIJOZLAR EHTIYOJINI O‘RGANISH VA XIZMAT SIFATINI OSHIRISHNING INNOVATSION YONDASHUVLARI
DOI:
https://doi.org/10.5281/zenodo.17913793Keywords:
mijoz ehtiyoji, xizmat sifati, innovatsion yondashuvlar, SERVQUAL, mijoz tajribasi (CX), sun’iy intellekt, omnichannel xizmat, personalizatsiya, xizmat ko‘rsatish, raqamli texnologiyalarAbstract
Ushbu maqolada xizmat ko‘rsatish sohasida mijozlar ehtiyojini o‘rganishning zamonaviy usullari va xizmat
sifatini oshirishga qaratilgan innovatsion yondashuvlar ilmiy jihatdan tahlil qilinadi. Mijoz xulq-atvori, ehtiyojlar dinamikasi,
xizmat ko‘rsatish jarayonida personalizatsiya va raqamli texnologiyalarning roli ko‘rib chiqiladi. Shuningdek, omnichannel
xizmat ko‘rsatish, sun’iy intellektdan foydalanish, mijozlar tajribasini boshqarish (Customer Experience – CX) va
SERVQUAL modeli asosida xizmat sifatini baholash masalalari o‘rganiladi. Tadqiqot natijalari innovatsion yondashuvlar
mijoz qoniqishini oshirish, xizmatlarning raqobatbardoshligini kuchaytirish va xizmat ko‘rsatish korxonalarining
samaradorligini ko‘tarishda muhim omil ekanini ko‘rsatadi
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