KICHIK BIZNES SUBYEKTLARIDA RAQOBAT STRATEGIYALARINI TAKOMILLASHTIRISH
DOI:
https://doi.org/10.5281/zenodo.17914013Keywords:
raqamli marketing, kichik biznes subyektlar, pozitsiyalash, raqobat strategiyasi, innovatsiya, global integratsiya.Abstract
Mazkur maqolada O‘zbekiston iqtisodiyotida kichik biznes subyektlarining roli keng tahlil qilingan. Tadqiqotda
ularning yalpi ichki mahsulot, sanoat ishlab chiqarish hajmi va eksportdagi ulushi statistik ma’lumotlar asosida o‘rganilgan.
Shu bilan birga, kichik biznes faoliyatini rivojlantirishdagi asosiy to‘siq bo‘lib kelayotgan muammolar — cheklangan
resurslar va kadrlar tanqisligi kabi masalalarni yechish uchun xorij tajribalari batafsil yoritilgan. Tadqiqot doirasida Turkiya,
Malayziya, Janubiy Koreya va Singapur tajribalari o‘rganilib, ularning amaliy yondashuvlari O‘zbekiston sharoitiga
moslashtirilgan tavsiyalar shaklida taqdim etilgan. Mazkur tavsiyalar kichik tadbirkorlik subyektlarining samaradorligini
oshirish va raqobatga tayyor strategiyalarini shakllantirishga yo‘naltirilgan
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