TIKUV-TRIKOTAJ KORXONALARIDA ISTE’MOLCHILARNING XULQ-ATVORINI O‘RGANISHNI TAKOMILLASHTIRISH
DOI:
https://doi.org/10.5281/zenodo.17914044Keywords:
iste’molchi xulq-atvori; to‘qimachilik sanoati; marketing strategiyasi; so‘rovnoma; raqamli marketing.Abstract
Ushbu maqolada O‘zbekiston to‘qimachilik sanoatida iste’molchilar xulq-atvorini o‘rganish tendensiyalarining
o‘rni va ahamiyati tizimli tahlil qilingan. So‘nggi yillarda to‘qimachilik mahsulotlarini xarid qilishda iste’molchilarning
ehtiyojlari va tanlov mezonlarida sezilarli o‘zgarishlar kuzatilmoqda. Raqamli savdo, global moda tendensiyalari va
ekologik ongning shakllanishi iste’molchi xulq-atvorini yanada murakkablashtirmoqda. Iste’molchi xulq-atvorining chuqur
o‘rganilishi to‘qimachilik korxonalarining eksport imkoniyatlarini kengaytirishi va raqobatbardosh mahsulot yaratishi uchun
muhim ilmiy-amaliy ahamiyat kasb etadi. Tadqiqotning asosiy maqsadi iste’molchi qarorlariga ta’sir etuvchi omillarni
aniqlash hamda to‘qimachilik korxonalarining barqaror rivojlanishi uchun ilmiy asoslangan xulosalar ishlab chiqishdan
iborat.
References
1. Cui, C., & Shaari, N. (2023). Consumer in sustainable textiles: A scientometric review. Textile & Leather Review, 6,
559–581. https://doi.org/10.31881/TLR.2023.084
2. Varma A. (2025). Omnichannel experience and brand trust: A key to premium market access for textile brands.
International Journal of Management Review, 27(1), 45 62. https://doi.org/10.1111/ijmr.12351
3. O‘zbekiston Respublikasi Prezidentining 01.05.2024 yildagi “Toʻqimachilik va tikuv-trikotaj sanoatini rivojlantirishni
yangi bosqichga olib chiqish chora-tadbirlari toʻgʻrisida”gi PF-71-son Farmoni. https://lex.uz/uz/docs/-6908347
4. O‘zbekiston Respublikasi Prezidentining 11.09.2023 yildagi ““Oʻzbekiston — 2030” strategiyasi toʻgʻrisida”gi PF-158-son
Farmoni. https://lex.uz/ru/docs/-6600413
5. Siddiqui S.A. Asif Z. Murid M. Fernando I. Adli D. N. Blinov A.V. Golik, A.B. Nugraha W.S Ibrahim S.A. & Jafari
S.M. (2022). Consumer social and psychological factors influencing the use of genetically modified foods: A review.
Sustainability, 14(23), 15884. https://doi.org/10.3390/su142315884
6. Johnson T. P. (2024). Shifting from fast fashion to circular economy: Consumer behavior and re-commerce. Sustainable
Production and Consumption, 45, 12–21. https://doi.org/10.1016/j.spc.2024.01.002
7. Ibaydullaeva F. K. (2024). Theoretical and methodological bases of textile products market segmentation. Yashil
Iqtisodiyot va Taraqqiyot. https://doi.org/10.5281/zenodo.17657118
8. Ali M. Ullah S. Ahmad M. S. Cheok M.Y. & Alenezi.H (2023). Assessing the impact of green consumption behavior and
green purchase intention among millennials toward sustainable environment. Environmental Science and Pollution
Research, 30(9), 23335–23347. https://doi.org/10.1007/s11356-022-23811-1
9. Chen S. & Wu L. (2024). Predicting consumer psychological profiles through big data analytics for personalized
marketing. Expert Systems with Applications, 245(1), 122621. https://doi.org/10.1016/j.eswa.2024.122621
10. Sharopova, N. (2022, December). Linking the potentials of customer behavior focused digital marketing technologies
and entrepreneurship growth: Developing an analytical hierarchy process framework of business growth supported by
digital marketing technologies. In Proceedings of the 6th International Conference on Future Networks & Distributed
Systems (pp. 376–380).
11. Morgan L. (2024). Transparency and ethical sourcing as drivers of brand loyalty in the apparel industry. Journal of
Business Ethics, 190(2), 295–311. https://doi.org/10.1007/s10551-023-05452-9
12. Müller Pérez.J. Acevedo Duque.Á. García Salirrosas E.E. Escobar Farfán.M Esponda Pérez J. A. Cachicatari
Vargas E. Álvarez Becerra R. & Alcina De Fortoul, S. (2025). Factors influencing healthy product consumer behavior.
Frontiers in Public Health, 13, Article 1576427. https://doi.org/10.3389/fpubh.2025.1576427
13. Mualliflar tomonidan o‘tkazilgan so‘rovnoma namunalari.
14. O‘zbekiston Respublikasi Statistika agentligi. (2020-2024). To‘qimachilik mahsulotlari ishlab chiqarish statistikasi.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 GREEN ECONOMY AND DEVELOPMENT
This work is licensed under a Creative Commons Attribution 4.0 International License.