RAQOBATBARDOSH MAHSULOT ISHLAB CHIQARISHDA YASHIL MARKETING STRATEGIYASIDAN FOYDALANISH
DOI:
https://doi.org/10.5281/zenodo.17998230Keywords:
yashil marketing, raqobatbardoshlik, marketing strategiyasi, barqarorlik, iste’molchi xulqi, ekologik qadoqlash, ekologik boshqaruv, yashil reklama.Abstract
Ushbu maqolada yashil marketing strategiyasining raqobatbardosh mahsulot ishlab chiqarishdagi o‘rni va
ahamiyati ochib berilgan. An’anaviy marketing yondashuvlari bilan solishtirilganda, ekologik barqaror mahsulotlar ishlab
chiqarish korxonalarga bozor ustunligini ta’minlashi aniqlangan. Tadqiqot metodikasi sifatida 200 nafar iste’molchiga
o‘tkazilgan so‘rovnoma natijalaridan foydalanilgan. Adabiyotlarni tahlil qilish shuni ko‘rsatadiki, yashil marketing
kompaniyaning raqobatbardoshligini oshirishda muhim omil bo‘lib, ekologik brending, innovatsion dizayn va barqaror
ta’minot zanjiri kabi elementlar bunda asosiy rol o‘ynaydi. Tadqiqot va so‘rovnoma natijalariga ko‘ra, iste’molchilar
korxonaning ekologik mas’uliyatini ijobiy baholaydi va bu omil ularning xarid qarorlariga sezilarli ta’sir ko‘rsatadi
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