OʻZBEKISTON OLIY TA’LIM MUASSASALARIGA XORIJLIK TALABALARNI JALB ETISHDA YASHIL MARKETING STRATEGIYALARIDAN FOYDALANISH
DOI:
https://doi.org/10.5281/zenodo.17998375Keywords:
yashil marketing, xorijiy talabalar, barqarorlik strategiyalari, oliy ta’lim muassasalari, universitet imiji, ekologik tadbirlar.Abstract
Ushbu maqola O‘zbekiston oliy ta’lim muassasalarida xorijlik talabalar sonini oshirishda yashil marketing
strategiyalarining samaradorligini o‘rganishga qaratilgan. Asosiy maqsad dunyoning yetakchi universitetlarining
barqarorlik va yashil marketing sohasidagi ilg‘or tajribalarini tahlil qilish va ularni mahalliy sharoitga xususan, Toshkent
davlat iqtisodiyot universiteti kabi nufuzli muassasalar kontekstida qo‘llash imkoniyatlarini o‘rganishdir. Tadqiqot natijalari
shuni ko‘rsatadiki, yashil infratuzilmani rivojlantirish, barqarorlik hisobotlarini muntazam nashr etish va ekologik startaplarni
rag‘batlantirish kabi chora-tadbirlar universitet imijini mustahkamlaydi, xalqaro talabalarning ishonchini oshiradi va ularni
jalb qilishda muhim rol o‘ynaydi. Xalqaro miqyosda kuzatilayotgan barqarorlik tendensiyalari endi talabalarning ta’lim
muassasasini tanlashida hal qiluvchi omilga aylanmoqda. Maqola oliy ta’lim rahbarlari, marketing mutaxassislari va ta’lim
siyosatini ishlab chiqadigan tashkilotlar uchun amaliy qo‘llanma vazifasini o‘tashi mumkin. Unda mahalliy universitetlarning
raqobatbardoshligini oshirish va xalqaro ta’lim bozoridagi o‘rnini mustahkamlash uchun zamonaviy yondashuvlar taklif
etiladi.
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