EKOMARKETING STRATEGIYALARI ORQALI BARQAROR RIVOJLANISHGA ERISHISH
DOI:
https://doi.org/10.5281/zenodo.17999446Keywords:
ekomarketing, barqaror rivojlanish, yashil iqtisodiyot, ekologik mas’uliyat, iste’molchi xulqi, raqobatbardoshlik, ekologik innovatsiyalarAbstract
Mazkur maqolada ekomarketing strategiyalarining barqaror rivojlanishni ta’minlashdagi roli va mexanizmlari
ilmiy jihatdan tahlil qilinadi. Unda ekologik tamoyillarga asoslangan marketing yondashuvlari orqali iqtisodiy o‘sish va atrofmuhit
muhofazasini uyg‘unlashtirish yo‘llari, shuningdek, korxonalar faoliyatida ekomarketingni joriy etishning afzalliklari,
iste’molchilar ekologik madaniyatini oshirishdagi ta’siri hamda uzoq muddatli raqobatbardoshlikni ta’minlashdagi ahamiyati
xorijiy va mahalliy olimlarning ilmiy ishlari asosida tadqiq etiladi
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