TURIZMDA INDIVIDUALLASHTIRILGAN XIZMATLAR KONSEPSIYASI VA TAJRIBA TURIZMINING NAZARIY ASOSLARI
DOI:
https://doi.org/10.5281/zenodo.18009371Keywords:
individuallashtirilgan xizmatlar, tajriba turizmi, turistik mahsulot, shaxsiylashtirish, tajriba iqtisodiyoti, turistik xizmatlar sifati.Abstract
Ushbu maqolada zamonaviy turizm industriyasida individuallashtirilgan xizmatlar konsepsiyasi va tajriba
turizmi yondashuvlarining nazariy asoslari tahlil qilinadi. Tadqiqot davomida milliy va xorijiy ilmiy adabiyotlar tahlili orqali
individuallashtirilgan xizmatlar va tajriba turizmining asosiy xususiyatlari, rivojlanish bosqichlari hamda zamonaviy turizm
bozorida qo'llanilish imkoniyatlari aniqlandi. Natijalar shuni ko'rsatdiki, individuallashtirilgan yondashuv va tajriba turizmi
zamonaviy turistlarning o'zgaruvchan ehtiyojlariga javob berish uchun eng samarali strategiyalardan hisoblanadi va
ularning integratsiyalashtirilgan qo'llanilishi turistik mahsulotning raqobatbardoshligini sezilarli darajada oshiradi
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