TURIZM SOHASIDA MARKETING KOMMUNIKATSIYALARI VA KONTENT MARKETINGNING O‘RNI
DOI:
https://doi.org/10.5281/zenodo.18054941Keywords:
turizm, marketing kommunikatsiyalari, kontent marketing, yashil iqtisodiyot, barqaror turizm, raqamli marketing, milliy turizm brendiAbstract
Mazkur maqolada turizm sohasida marketing kommunikatsiyalarining zamonaviy rivojlanish tendensiyalari,
xususan kontent marketingning milliy va barqaror turizmni rivojlantirishdagi o‘rni ilmiy jihatdan tahlil qilinadi. Tadqiqotda
kontent marketing yashil iqtisodiyot tamoyillari bilan uyg‘unlashgan holda ekologik mas’uliyatli iste’molni shakllantirish,
hududiy turizm brendlarini ilgari surish va resurslardan samarali foydalanishni ta’minlash vositasi sifatida asoslab beriladi.
Shuningdek, kontent marketing orqali turizmda barqarorlikka erishish mexanizmlari va uning iqtisodiy samaradorligini
oshirish yo‘nalishlari ochib beriladi
References
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3. UNWTO. Tourism and Experience Economy. Madrid, 2023.
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5. Richards G. Cultural Tourism: Global and Local Perspectives. Routledge, 2020.
6. Chaffey D., Ellis-Chadwick F. Digital Marketing. Pearson, 2019.
7. Islomov B. Turizm brendlarini rivojlantirish va marketing kommunikatsiyalari strategiyalari. Tashkent, 2022.
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