THE ROLE OF DIGITAL CURRENCY IN ATTRACTING INVESTMENT

Abstract

In the context of the digital transformation of the global financial system, digital currencies are emerging as a
significant instrument reshaping investment processes. The increasing adoption of digital currencies, including central
bank digital currencies (CBDCs) and stablecoins, by central banks and private financial institutions influences crossborder
capital flows, national investment attractiveness, and investor confidence. The purpose of this article is to analyze
the role of digital currencies in attracting investments and to identify the key mechanisms through which they affect
investment decisions. The study examines the theoretical foundations of digital currencies, analyzes international case
studies of CBDC implementation and crypto-asset usage, and evaluates regulatory and macroeconomic factors that
determine the effectiveness of digital currencies as an investment promotion tool. Particular attention is paid to the
reduction of transaction costs, increased transparency of financial operations, and enhanced financial inclusion. The
findings suggest that digital currencies can contribute to investment attraction provided that a stable regulatory framework,
effective supervision, and macroeconomic stability are ensured