MODERN APPROACHES TO THE EFFECTIVE USE OF MATERIAL RESOURCES AND MARKETING LOGISTICS
DOI:
https://doi.org/10.5281/zenodo.18139927Keywords:
Material resources; marketing logistics; supply chain management; resource efficiency; demand-driven logistics; digital logistics technologies; sustainable logistics; lean logistics; inventory optimization; customer value creation; logistics integration; enterprise competitiveness.Abstract
The effective utilization of material resources and the development of marketing logistics have become
increasingly significant in the context of globalization, limited resource availability, and intensifying market competition.
Modern enterprises are expected not only to minimize costs associated with material resources but also to ensure their
efficient movement and rational utilization in order to create customer value and achieve sustainable development. This
article explores contemporary approaches to the effective use of material resources within the framework of marketing
logistics, with particular emphasis on their strategic role in enhancing overall organizational performance.
Although extensive research has been conducted on resource management and logistics, further opportunities exist
to strengthen the integrated analysis of material resource efficiency and marketing logistics as a unified system. Many
existing studies primarily address operational and technical dimensions, while comparatively less attention has been given
to their strategic interaction and marketing-oriented outcomes. Addressing this aspect allows for a more comprehensive
understanding of how logistics and resource management jointly contribute to value creation.
The study employs a qualitative research methodology based on a systematic analysis of scientific literature, international
best practices, and comparative evaluation of modern logistics and resource management models. Systemic and
analytical approaches are applied to identify key principles, tools, and mechanisms that support the effective utilization of
material resources within marketing logistics systems.
The findings demonstrate that modern approaches increasingly emphasize the integration of resource planning with
marketing logistics, the application of digital technologies, the adoption of lean and sustainable logistics practices, and
demand-driven supply chain coordination. These practices contribute to minimizing material losses, improving distribution
efficiency, and enhancing customer satisfaction.
Overall, the results confirm that effective management of material resources through marketing logistics strengthens
enterprise competitiveness and supports long-term business sustainability. The practical implications of the study include
the development of recommendations for enterprises and policymakers aimed at adopting integrated, technology-driven,
and market-oriented logistics systems that ensure efficient and sustainable resource utilization.
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