“A NEW METHODOLOGY FOR DEVELOPING GREEN TOURISM EXPORTS USING DIGITAL TECHNOLOGIES”
DOI:
https://doi.org/10.5281/zenodo.18169457Keywords:
green tourism, digital technologies, VR/AR, IoT, smart tourism, green certification, export, sustainable developmentAbstract
This article develops a new methodology for enhancing the export of green tourism through digital technologies.
The study analyzes the application of digital marketing, virtual reality (VR), augmented reality (AR), and Internet of
Things (IoT) technologies in the field of eco-tourism. By integrating the concepts of “Smart Tourism” and “Green Tourism,”
the research explores opportunities for more efficient sustainable tourism development under digital transformation.
Furthermore, mechanisms for digitizing and automating international green certification systems, such as Green Globe
and ISO 14001, are proposed. The findings aim to increase the export potential of green tourism, ensure environmental
sustainability, and strengthen the competitiveness of the tourism sector in the digital economy
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