TO‘QIMACHILIK KORXONALARI B2B BOZORIDA MARKETING STRATEGIYALARINING EKSPORT SALOHIYATINI OSHIRISHDAGI ROLI
DOI:
https://doi.org/10.5281/zenodo.18198176Keywords:
eksport salohiyati, marketing strategiyasi, to‘qimachilik sanoati, raqamli transformatsiya, institutsional omillar, brend menejmenti.Abstract
Maqolada to‘qimachilik korxonalarining eksport salohiyatini oshirishda marketing strategiyalarining nazariy
asoslari tahlil etilgan. Marketing salohiyati, raqamli transformatsiya, brend menejmenti va institutsional omillar o‘rtasidagi
o‘zaro bog‘liqlik konseptual yondashuv asosida aniqlangan. Tahlil qilingan nazariy manbalar asosida kompleks model
ishlab chiqilgan. Model orqali eksport strategiyalarining tarkibiy tuzilmasi tizimli asosda umumlashtirilgan. Marketing
strategiyasining eksportga ko‘rsatadigan ta’siri tizimlashtirilgan determinantlar orqali asoslab berilgan. Taqdim etilgan
yondashuv strategik qarorlar ishlab chiqishda nazariy asos sifatida taklif etilgan.
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