SOTISH KANALLARINI TAKOMILLASHTIRISHDA MARKETING TADQIQOTLARIDAN FOYDALANISH
DOI:
https://doi.org/10.5281/zenodo.18377805Keywords:
sotish kanallari, marketing tadqiqotlari, bozor tahlili, iste’molchi xulq-atvori, savdo strategiyasi, raqobatbardoshlik, kanal samaradorligiAbstract
Ushbu maqolada sotish kanallarini takomillashtirish jarayonida marketing tadqiqotlaridan samarali
foydalanish masalalari yoritilgan. Marketing tadqiqotlarining bozor kon’yunkturasini aniqlash, iste’molchilar ehtiyojlari
va xatti-harakatlarini tahlil qilish, shuningdek, sotish kanallarining samaradorligini baholashdagi o‘rni ochib berilgan.
Tadqiqot natijalari asosida sotish kanallarini optimallashtirish, korxonaning raqobatbardoshligini oshirish hamda uning
daromadliligini ta’minlashga qaratilgan amaliy tavsiyalar ishlab chiqilgan
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