XIZMATLAR SOHASIDA MIJOZLAR BILAN O‘ZARO MUNOSABATLARNI RIVOJLANTIRISHGA TA’SIR ETUVCHI OMILLAR VA BAHOLASH MEZONLARI
DOI:
https://doi.org/10.5281/zenodo.18377965Keywords:
xizmatlar sohasi, mijozlar bilan o‘zaro munosabatlar, ta’sir etuvchi omillar, baholash mezonlari, mijoz sodiqligi, xizmat sifati.Abstract
Xizmatlar iqtisodiyotida mijozlar bilan o‘zaro munosabatlarni rivojlantirish korxonalar raqobatbardoshligini
ta’minlovchi muhim strategik omil sifatida namoyon bo‘lmoqda. Mazkur maqolada xizmatlar sohasida mijozlar bilan o‘zaro
munosabatlarni rivojlantirishga ta’sir etuvchi asosiy omillar tizimlashtirilib, ularni baholash mezonlari ilmiy jihatdan asoslab
berilgan. Tadqiqotda tashqi va ichki omillarning o‘zaro bog‘liqligi ochib berilib, baholash jarayonida faqat moliyaviy
ko‘rsatkichlar bilan cheklanmasdan, ijtimoiy va institutsional mezonlardan foydalanish zarurligi asoslangan. Olingan
xulosalar xizmatlar sohasida mijozlar bilan munosabatlarni rivojlantirish mexanizmlarini takomillashtirish uchun nazariy
va metodik asos yaratadi.
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