TIJORAT BANKLARIDA RAQAMLI MARKETING STRATEGIYALARIDAN FOYDALANISHNING IQTISODIY SAMARADORLIGI
DOI:
https://doi.org/10.5281/zenodo.18484875Keywords:
raqamli marketing, tijorat banklari, iqtisodiy samaradorlik, ROI, mijozlarni jalb qilish xarajati, ijtimoiy tarmoqlar marketingi, SEO, elektron pochta marketingiAbstract
Ushbu maqolada tijorat banklarida raqamli marketing strategiyalaridan foydalanishning iqtisodiy
samaradorligi tahlil qilingan. Tadqiqot doirasida ijtimoiy tarmoqlar marketingi, elektron pochta marketingi, qidiruv tizimlarini
optimallashtirish (SEO) va kontekstli reklama (PPC) kabi raqamli marketing vositalari baholangan. Tahlil natijalari bank
sektorida raqamli marketing investitsiyalarining rentabelligini (ROI) aniqlash imkonini beradi. Xulosa o‘laroq, tijorat
banklari uchun raqamli transformatsiya sharoitida raqobatbardoshlikni oshirishga qaratilgan tavsiyalar ishlab chiqilgan
References
1. DemandSage. 151 Digital Marketing Statistics 2025 (Growth Trends). 2025. https://www.demandsage.com/digitalmarketing-
statistics/
2. Global Market Insights. Digital Banking Market Size & Share, Forecasts Report 2024-2032. 2024. https://www.
gminsights.com/industry-analysis/digital-banking-market
3. HubSpot. Email Marketing Benchmarks by Industry. 2025. https://blog.hubspot.com/sales/average-email-open-ratebenchmark
4. The Financial Brand. Digital Marketing Trends Banks Should Know About for 2024. 2023. https://thefinancialbrand.
com/news/bank-marketing/digital-marketing-trends-banks-should-know-about-for-2024-169018
5. McKinsey & Company. Digital Banking: Speed, Scale, and the Agentic Arms Race. 2025. https://www.mckinsey.com/
industries/financial-services/our-insights/banking-matters/digital-banking-speed-scale-and-the-agentic-arms-race
6. Deloitte. Focusing on the Foundation: How Digital Transformation Investments Have Changed in 2024. 2024. https://
www.deloitte.com/us/en/insights/topics/digital-transformation/where-are-organizations-getting-the-most-roi-from-techinvestments.
html
7. Swaystack. How Financial Institutions Are Optimizing Customer Acquisition Costs & Driving ROI. 2025. https://
swaystack.com/2025/05/06/how-financial-institutions-are-optimizing-customer-acquisition-costs-and-driving-roi/
8. First Page Sage. Average Customer Acquisition Cost (CAC) in Banking. 2024. https://firstpagesage.com/seo-blog/
average-customer-acquisition-cost-cac-in-banking/
9. Sprout Social. Social Media Benchmarks by Industry in 2025. 2025. https://sproutsocial.com/insights/social-mediabenchmarks-
by-industry/
10. American Bankers Association. Banks Report Active Social Media Engagement. 2023. https://www.aba.com/about-us/
press-room/press-releases/banks-report-active-social-media-engagement
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 GREEN ECONOMY AND DEVELOPMENT
This work is licensed under a Creative Commons Attribution 4.0 International License.