STRATEGIES FOR INCREASING COMPETITIVENESS IN DEVELOPING EXPORT ACTIVITIES IN SMALL ENTERPRISES
DOI:
https://doi.org/10.5281/zenodo.18628974Keywords:
small businesses, export activities, competitiveness, strategies, international market, marketing, innovations, export potential, product diversification, pricing policy, quality controlAbstract
This article is devoted to the study of strategies for increasing competitiveness through the development of
export activities in small enterprises. The study analyzes the opportunities for small enterprises to enter international
markets, ways to create competitive advantages through product diversification, marketing and innovative approaches.
The role of factors such as pricing policy and quality control in increasing export potential is also considered. The results
of the study show that strategic approaches and effective management mechanisms contribute to the sustainable growth
of small enterprises in national and international markets.
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