CHAKANA SAVDO KORXONASIDA BREND STRATEGIYASINI SHAKLLANTIRISHDA RAQAMLI MARKETING TEXNOLOGIYALARINING OʻRNI
DOI:
https://doi.org/10.5281/zenodo.18650203Keywords:
raqamli marketing, brend strategiyasi, chakana savdo, omnikanal marketing, ijtimoiy tarmoqlar, personallashtirish, mijozlar sadoqati.Abstract
Ushbu maqola chakana savdo korxonalarida brend strategiyasini shakllantirishda raqamli marketing
texnologiyalarining o‘rnini nazariy jihatdan tahlil qilishga bag‘ishlangan. Tadqiqot davomida omnikanal marketing, ijtimoiy
tarmoqlar marketingi hamda personallashtirish texnologiyalarining brend kapitali, mijozlar sadoqati va xarid niyatiga
ta’siri o‘rganildi. Metodologik jihatdan tizimli adabiyotlar tahlili va hujjatli tadqiqot usullari qo‘llanildi. Tadqiqot natijalari
O‘zbekiston chakana savdo sektori uchun raqamli marketing integratsiyasi bo‘yicha amaliy tavsiyalar ishlab chiqishga
xizmat qiladi.
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