XALQARO TURIZM BOZORIDA MICE TURIZMINING SHAKLLANISHI VA RIVOJLANISH JARAYONLARINING NAZARIY ASOSLARI
DOI:
https://doi.org/10.5281/zenodo.18663180Keywords:
UN Tourism, olimlar, biznes uchrashuvlari, ko‘rgazmalar, konferensiya, kongress, MICE turizmi, byuro, sayyoh, diversifikatsiya, iqtisod, xizmatAbstract
Globallashuv jarayonlari, xalqaro biznes aloqalarining kengayishi va bilim iqtisodiyotining shakllanishi
natijasida MICE (Meetings, Incentives, Conferences, Exhibitions) turizmi xalqaro turizm bozorining eng yuqori daromadli
va barqaror segmentlaridan biriga aylandi. MICE turizmi yuqori qo‘shimcha qiymat yaratishi, mavsumiylikni kamaytirishi
va xizmatlar diversifikatsiyasini ta’minlashi bilan ajralib turadi. Shu sababli ushbu yo‘nalishda samarali marketing
strategiyalarini ishlab chiqish va amaliyotga joriy etish dolzarb ilmiy masalaga aylanmoqda. MICE turizmi konferensiya,
kongress, forum va ko‘rgazmalarni tashkil etish orqali turistik xizmatlar tarmoqlari o‘rtasida hamkorlikni kuchaytiradigan,
mintaqaviy iqtisodiy faollikni oshiradigan hamda multiplikativ ta’sir orqali yalpi ichki mahsulot o‘sishiga xizmat qiladigan
strategik turizm segmentidir
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