OʻZBEKISTON TIJORAT BANKLARIDA MIJOZLARGA YOʻNALTIRILGAN BIZNES JARAYONLARINI TRANSFORMATSIYA QILISH AMALIYOTI.
DOI:
https://doi.org/10.5281/zenodo.18663188Keywords:
bank tizimi, biznes jarayonlar transformatsiyasi, raqamli bank, mijoz tajribasi, CRM, fintex, omnikanal xizmatAbstract
Ushbu maqolada Oʻzbekiston tijorat banklarida mijozlarga yoʻnaltirilgan biznes jarayonlarini transformatsiya
qilishning nazariy va amaliy jihatlari tahlil qilingan. Raqamli transformatsiya, fintex integratsiyasi, CRM tizimlar, omnikanal
xizmat koʻrsatish modellari va protsess reinjiniringi asosida bank xizmatlarini modernizatsiya qilish masalalari oʻrganilgan.
Shuningdek, banklarda mijoz tajribasini yaxshilash, operatsion xarajatlarni kamaytirish va raqobatbardoshlikni oshirish
omillari tahlil qilingan. Tadqiqot natijalariga koʻra, mijozga yoʻnaltirilgan strategiyalarni joriy etish banklar foydaliligini va
bozordagi ulushini oshirishga xizmat qilishi asoslab berilgan
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