QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARDA MARKETING FAOLIYATINI BOSHQARISHNING ZAMONAVIY TENDENSIYALARI
DOI:
https://doi.org/10.5281/zenodo.18722929Keywords:
marketing boshqaruvi, qurilish materiallari, raqamli marketing, B2B strategiyalar, brend boshqaruvi, kontent marketing, CRM, barqaror rivojlanishAbstract
Ushbu maqolada qurilish materiallari ishlab chiqaruvchi korxonalarda marketing faoliyatini boshqarishning
zamonaviy tendensiyalari nazariy jihatdan tadqiq etildi. Raqamli transformatsiya, barqaror rivojlanish tamoyillari va
globallashuv sharoitida B2B marketing strategiyalarining oʻzgarish yoʻnalishlari tahlil qilindi. Kontent marketing, ijtimoiy
media, CRM tizimlari, sunʼiy intellekt texnologiyalari kabi zamonaviy vositalarning qurilish materiallari sektoridagi oʻrni
nazariy konseptual yondashuv asosida ochib berildi. Tadqiqot natijasida qurilish materiallari ishlab chiqaruvchi korxonalar
uchun marketing boshqaruvining samarali modeli taklif etildi va raqamli marketing vositalarining brendni mustahkamlash,
mijozlar sodiqligini oshirish hamda raqobatbardoshlikni taʼminlashdagi ahamiyati asoslandi
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