RAQAMLI IQTISODIYOT SHAROITIDA O‘ZBEKISTONDA SUN’IY INTELLEKT ASOSIDA MARKETING SAMARADORLIGINI OSHIRISH MEXANIZMLARI
DOI:
https://doi.org/10.5281/zenodo.18761017Keywords:
sun’iy intellekt, raqamli iqtisodiyot, marketing samaradorligi, Big Data, marketingni avtomatlashtirish, mijoz tajribasi, segmentatsiya, personalizatsiya, reklama optimallashtirish, raqobat ustunligi, sun’iy intellekt platformalari, marketing transformatsiyasiAbstract
Ushbu maqolada raqamli iqtisodiyot sharoitida O‘zbekistonda marketing jarayonlarini sun’iy intellekt asosida
rivojlantirish mexanizmlari tahlil qilingan. Tadqiqotda sun’iy intellekt texnologiyalarining marketing samaradorligini
oshirishdagi o‘rni, ma’lumotlarga asoslangan qaror qabul qilish jarayonlarini takomillashtirish, auditoriyani segmentatsiya
qilish, shaxsiylashtirilgan reklama yaratish hamda mijoz tajribasini boshqarishdagi ahamiyati yoritilgan. Shuningdek,
maqolada korxonalarda sun’iy intellekt platformalaridan foydalanish mexanizmlari, marketing kampaniyalarini avtomatik
optimallashtirish, reklama samaradorligini real vaqt rejimida monitoring qilish hamda raqobat ustunligini ta’minlash
imkoniyatlari asoslab berilgan.
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