O‘ZBEKISTON FRANCHAYZING BRENDLARINING XALQARO BOZORLARDA IMIJINI MUSTAHKAMLASHDA ZAMONAVIY BRENDBUKLAR YARATISHNING NAZARIY ASOSLARI VA AMALIY YECHIMLARI
DOI:
https://doi.org/10.5281/zenodo.18801323Keywords:
franchayzing, brendbuk, brend identifikatsiyasi, brend imiji, marketing kommunikatsiyalari, vizual identifikatsiya, xalqaro marketing, franchayzing strategiyasi, brend menejmenti, raqamli marketing, glokalizatsiya, iste’molchi xulq-atvori, korporativ dizayn, strategik kommunikatsiya, brend qadriyatlariAbstract
Ushbu maqolada O‘zbekiston franchayzing brendlarining xalqaro bozorlardagi imijini mustahkamlashda
zamonaviy brendbuklarni yaratishning nazariy asoslari va amaliy yechimlari ilmiy jihatdan tahlil qilingan. Tadqiqotda
global marketing konsepsiyalari, brend identifikatsiyasi, vizual kommunikatsiya hamda franchayzing tizimidagi strategik
boshqaruv yondashuvlari asosida brendbuklarning ahamiyati asoslab berilgan. Xalqaro brendlar tajribasi hamda
O‘zbekiston franchayzing subyektlarining amaldagi faoliyati kontent-tahlil, komparativ tahlil, SWOT-tahlil va ekspert
intervyulari asosida o‘rganilgan.
Tadqiqot natijalari shuni ko‘rsatdiki, milliy franchayzing kompaniyalarida professional darajada ishlab chiqilgan brendbuklar
amaliyotini yanada kengaytirish brend imijini izchil shakllantirish va xorijiy bozorlarda samarali kommunikatsiyani ta’minlash
uchun muhim imkoniyat hisoblanadi. Shuningdek, zamonaviy raqamli platformalarga moslashtirilgan, modul tamoyiliga
asoslangan brendbuklarni ishlab chiqish kompaniyalarning vizual identifikatsiyasi, marketing kommunikatsiyasi hamda
iste’molchilar bilan emotsional aloqalar samaradorligini sezilarli darajada oshirishga xizmat qilishi ilmiy jihatdan asoslab
berilgan.
Tadqiqot natijalari franchayzing subyektlari uchun brendbuklardan strategik marketing vositasi sifatida samarali foydalanish
bo‘yicha amaliy tavsiyalar ishlab chiqishda muhim ilmiy-amaliy ahamiyat kasb etadi
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