DEVELOPMENT OF HERITAGE-BASED EXCURSION ACTIVITIES IN THE BUKHARA REGION
DOI:
https://doi.org/10.5281/zenodo.18865524Abstract
This article examines the current excursion practices in the Bukhara region, with particular emphasis on its
historical sites, and draws upon European standards as a benchmark for improving the quality and attractiveness of
excursion services. The Bukhara region is home to a remarkable collection of historical and architectural landmarks that
possess significant cultural, religious, and economic value for the city. In recent years, the volume of excursion activities and
the number of international visitors have steadily increased. However, to further enhance tourist satisfaction, encourage
longer stays, and strengthen Bukhara’s position as a competitive cultural tourism destination, several improvements
are required. These include the implementation of advanced technologies, the modernization and enrichment of tour
programs, the improvement of tour guides’ professional competencies, and the more effective integration of local cultural
heritage into excursion itineraries.
Keywords
excursion services, cultural heritage, tour guiding, excursion sites, historical monuments, tourism statistics, European standards, modern technologies, promotional contentReferences
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