RAQAMLI TURIZM PLATFORMALARIDA KONTENT TAHLILI HAMDA SAMARADORLIK KO‘RSATKICHLARI
DOI:
https://doi.org/10.5281/zenodo.19316663Keywords:
raqamli platforma, bronlash, ko‘rsatkichlar tizimi, kontent, tahlilAbstract
Mazkur tadqiqot turizm xizmatlarini raqamlashtirish jarayonining turizm sektorini rivojlantirishdagi ahamiyatini
o‘rganishga bag‘ishlangan. Tadqiqotda global onlayn turizm platformalari — Booking.com, TripAdvisor, Airbnb, Expedia
va boshqa platformalarning funksional imkoniyatlari kontent tahlili asosida o‘rganildi. Shuningdek, turizm platformalarida
joylashtirilgan kontentning turistik mahsulotlar savdosiga ta’sirini baholash uchun maxsus ko‘rsatkichlar tizimi ishlab
chiqildi hamda Raqamli turizm platformasi samaradorligi indeksi (RTPSI) taklif etildi. Tadqiqot natijalari shuni ko‘rsatadiki,
raqamli platformalar turizm xizmatlarini samarali targ‘ib qilish, foydalanuvchi faolligini oshirish va bronlash jarayonlarini
soddalashtirish orqali turizm bozorining raqobatbardoshligini sezilarli darajada mustahkamlaydi
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