HUNARMANDCHILIK BRENDLARINING BOZOR OMILLAR TIZIMINI (MAHSULOT, NARX, TAQSIMOT, TARG‘IBOT) TAKOMILLASHTIRISHNING USLUBIY ASOSLARI
DOI:
https://doi.org/10.5281/zenodo.19504855Keywords:
hunarmandchilik, brend, bozor omillar tizimi, marketing-miks, mahsulot, narx, taqsimot, targ‘ibot, nazariy model, uslubiy yondashuv, madaniy qiymat.Abstract
Ushbu maqolada milliy hunarmandchilik brendlarining bozor omillar tizimini – mahsulot, narx, taqsimot va
targ‘ibot – takomillashtirishning nazariy-uslubiy asoslari tadqiq etilgan. Maqolada bozor omillar tizimining evolyutsiyasi,
uning turli ilmiy maktablar tomonidan talqin etilishi, hunarmandchilik sohasiga moslashtirilgan nazariy modellar hamda
har bir elementning mazmuni va mohiyati chuqur tahlil qilingan. Tadqiqot natijasida hunarmandchilik brendlari uchun
kengaytirilgan bozor omillar tizimi modeli nazariy jihatdan asoslab berilgan.
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