AVTOMOBIL SANOATIDA BREND STRATEGIYASINI RAQAMLI MARKETING VOSITALARI ORQALI RIVOJLANTIRISH
DOI:
https://doi.org/10.5281/zenodo.19505582Keywords:
brend strategiyasi, raqamli marketing, raqamli marketing vositalari, strategik marketing, kontent marketingi, onlayn reklama, korxona raqobatbardoshligiAbstract
Mazkur maqolada avtomobil sanoatida brend strategiyasini raqamli marketing vositalari orqali rivojlantirishning
nazariy va amaliy jihatlari ilmiy jihatdan tahlil qilinadi. Tadqiqotning asosiy maqsadi — avtomobil sanoati korxonalarida
brend strategiyasini takomillashtirish jarayonida raqamli marketing vositalarining ahamiyatini aniqlash hamda ularning
brend kapitali, iste’molchilar sodiqligi va korxona raqobatbardoshligiga ta’sirini baholashdan iborat. Maqolada raqamli
marketing vositalarining avtomobil sanoatida brend strategiyasini rivojlantirishdagi roli, xususan, ijtimoiy tarmoqlar
marketingi, qidiruv tizimlarini optimallashtirish (SEO), kontent marketingi, onlayn reklama platformalari hamda raqamli
kommunikatsiya kanallarining samaradorligi tahlil qilinadi.
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