SAVDO FAOLIYATIDA MIJOZ EHTIYOJLARINI ANIQLASH MEXANIZMLARI
DOI:
https://doi.org/10.5281/zenodo.20733955Keywords:
mijoz ehtiyojlari, iste’molchi xohishi, tahlil, sintez, taqqoslash, kuzatish, statistik tahlil, iqtisodiy tahlil.Abstract
Mazkur maqolada zamonaviy raqobatbardosh savdo muhitida korxona va tashkilotlarning
muvaffaqiyatli faoliyati mijozlar ehtiyojlarini to‘g‘ri aniqlash hamda ularni qondirish darajasiga bevosita bog‘liqligi
yoritilgan. Mijozlar ehtiyojlarini chuqur o‘rganish va ular asosida savdo strategiyalarini shakllantirish har bir
tashkilotning muhim vazifalaridan biriga aylanmoqda. Chunki zamonaviy iste’molchi nafaqat mahsulot yoki
xizmat sifati, balki ularning individual ehtiyojlariga mosligi, qulayligi va ko‘rsatilayotgan xizmat darajasiga ham
katta e’tibor qaratadi.
Bugungi globallashuv jarayonida mijozlar ehtiyojlarini aniqlash va ularni samarali qondirish usullari
muntazam ravishda takomillashib bormoqda. Xalqaro tajribalar shuni ko‘rsatadiki, kompaniyalar o‘z mijozlari
bilan mustahkam munosabatlar o‘rnatib, ularning ehtiyojlarini to‘g‘ri aniqlagan taqdirda bozordagi mavqeini
mustahkamlab, raqobat ustunligiga erishadi. Mijozlar ehtiyojlarini aniqlash va qondirish savdo faoliyatining
barcha bosqichlariga sezilarli ta’sir ko‘rsatadi
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