O‘ZBEKISTON TURIZM TARMOG‘INING RAQOBATBARDOSHLIGINI CHEKLOVCHI OMILLARNI TIZIMLI TAHLIL QILISH VA ULARNI BARTARAF ETISHNING STRATEGIK YO‘NALISHLARI
DOI:
https://doi.org/10.5281/zenodo.21376946Keywords:
turizm raqobatbardoshligi; tizimli tahlil; marketing strategiyasi; inson kapitali; institutsional islohotlar; barqaror rivojlanishAbstract
Ushbu maqolada O‘zbekiston turizm tarmog‘ining raqobatbardoshligini cheklovchi omillar
tizimli yondashuv asosida tahlil qilinib, ularni bartaraf etishning strategik yo‘nalishlari ishlab chiqildi. Tadqiqotda
ekspert so‘rovnomasi, korrelyatsion va ko‘p omilli regressiya tahlili (SPSS 29.0) qo‘llanildi. Natijalarga ko‘ra,
marketing omillari (β = 0.367, p < 0.001) va inson kapitali (β = 0.289, p = 0.001) turizm raqobatbardoshligiga eng
kuchli ta’sir ko‘rsatishi, infratuzilmaviy, institutsional va iqtisodiy omillar ham sezilarli ahamiyatga ega ekanligi
aniqlandi (R² = 0.763). Tadqiqot natijasida xalqaro brendlashni rivojlantirish, inson kapitalini mustahkamlash,
transport-logistika infratuzilmasini modernizatsiya qilish hamda davlat-xususiy sheriklikni kengaytirishga
qaratilgan strategik tavsiyalar ishlab chiqildi. Natijalar O‘zbekiston turizm siyosatini takomillashtirish va sohaning
barqaror raqobatbardoshligini ta’minlashda amaliy ahamiyatga ega.
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