EKSPORT SALOHIYATINI OSHIRISHDA MARKETING STRATEGIYALARIDAN FOYDALANISH METODOLOGIYASINI TAKOMILLASHTIRISH ZARURATI: INSTITUTSIONAL VA KONTINGENSIYA NAZARIYALARI ASOSIDA ASOSLASH
DOI:
https://doi.org/10.5281/zenodo.23193743Abstract
Maqolada eksport salohiyatini oshirishda marketing strategiyalaridan foydalanish metodologiyasini takomillashtirish zarurati Xanna va Palepuning institutsional bo‘shliqlar konsepsiyasi, Donaldsonning kontingensiya nazariyasi, Dolovits va Marshning siyosat transferi nazariyasi hamda Nortning institutsional o‘zgarish nazariyasi asosida asoslangan. Xorazm viloyatida B2B marketing samaradorligini baholash amaliyotidagi to‘rtta institutsional bo‘shliq (axborot, vositachilik, me’yoriy va malaka bo‘shliqlari) aniqlanib, takomillashtirilgan metodologiya javob berishi lozim bo‘lgan beshta mezon shakllantirilgan.Keywords
B2B marketing, metodologiyani takomillashtirish, institutsional bo‘shliqlar, kontingensiya nazariyasi, siyosat transferi, institutsional o‘zgarish, Xorazm viloyati.References
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