Forming demand and stimulating sales in Uzbekistan
DOI:
https://doi.org/10.5281/zenodo.15473300Keywords:
demand generation, sales promotion, marketing, advertising, promotion, customer loyalty, digital technologies, social networks, Uzbekistan market, sales strategiesAbstract
In this article, we consider methods of demand generation and sales promotion in Uzbekistan, taking into account
the specifics of the local market. We analyze key marketing tools such as advertising, promotion, pricing strategies and
loyalty programs, and study the impact of digital technologies and social networks on consumer behavior. Particular
attention is paid to successful cases and examples applicable to the Uzbek market. In conclusion, we offer practical
recommendations aimed at increasing the effectiveness of marketing strategies adapted to modern market conditions.
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