Forming demand and stimulating sales in Uzbekistan

Shoira Musayeva

doi:10.5281/zenodo.15473300

Forming demand and stimulating sales in Uzbekistan

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Shoira Musayeva

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https://doi.org/10.5281/zenodo.15473300

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demand generation, sales promotion, marketing, advertising, promotion, customer loyalty, digital technologies, social networks, Uzbekistan market, sales strategies

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In this article, we consider methods of demand generation and sales promotion in Uzbekistan, taking into account
the specifics of the local market. We analyze key marketing tools such as advertising, promotion, pricing strategies and
loyalty programs, and study the impact of digital technologies and social networks on consumer behavior. Particular
attention is paid to successful cases and examples applicable to the Uzbek market. In conclusion, we offer practical
recommendations aimed at increasing the effectiveness of marketing strategies adapted to modern market conditions.

Биография автора

Shoira Musayeva

Professor of Samarkand Institute of Economics and Service

Библиографические ссылки

Kotler F. Fundamentals of Marketing. – M.: Williams, 2020.

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Law of the Republic of Uzbekistan “On Advertising” No. ЗРУ-771 dated July 22, 2022.

Regulation on the protection of consumer rights in Uzbekistan (as amended in 2023).

State Statistics Committee of the Republic of Uzbekistan. Data on the dynamics of consumer demand for 2023.

Porter M. Competitive Strategy: Techniques for Analyzing Industries and Competitors. – Free Press, 2008.

Chirkov D.V. Digital marketing: tools and technologies. – M.: Alpina Publisher, 2022.

Kotler P., Kartajaya H., Setiawan I. Marketing 4.0: Moving from Traditional to Digital. – Wiley, 2017.

Official website of the Ministry of Economic Development and Poverty Reduction of the Republic of Uzbekistan:www.

mineconomy.uz.

Musaeva Sh.A. Marketing research. TextbookPublishing house OOO “STAP-SEL”, 2024.

Musaeva Sh.A., Usmonova D.I. Innovative Marketing textbook “TURON NASHR” 2021.

Forming demand and stimulating sales in Uzbekistan

Forming demand and stimulating sales in Uzbekistan

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Биография автора

Shoira Musayeva

Библиографические ссылки

Загрузки

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