CHAKANA SAVDONI BOSHQARISHDA “BIG MIDDLE” NAZARIYASIDAN FOYDALANISH
DOI:
https://doi.org/10.5281/zenodo.17395826Keywords:
Big Middle nazariyasi, chakana savdo, evolyutsion model, innovatsiya, chakana format, narx strategiyasi, boshqaruv.Abstract
Maqolada chakana savdoni boshqarishda “Big Middle” nazariyasining mohiyati, asosiy komponentlari hamda
amaliy qo‘llanilish imkoniyatlari tahlil qilinadi. Ushbu nazariya chakana savdo korxonalarining innovatsion yondashuvlar
orqali bozorga kirib kelib, bosqichma-bosqich yirik bozorga chiqishini ifodalaydi. Muallif chakana savdoning evolyutsion
rivojlanish modellari asosida savdo strategiyalarini shakllantirish zarurligini asoslaydi. Rivojlanish bosqichlari, xarajat
darajalari va raqobat sharoitlari chuqur tahlil etiladi
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