CHAKANA SAVDONI BOSHQARISHDA “BIG MIDDLE” NAZARIYASIDAN FOYDALANISH
##semicolon##
https://doi.org/10.5281/zenodo.17395826##semicolon##
Big Middle nazariyasi, chakana savdo, evolyutsion model, innovatsiya, chakana format, narx strategiyasi, boshqaruv.##article.abstract##
Maqolada chakana savdoni boshqarishda “Big Middle” nazariyasining mohiyati, asosiy komponentlari hamda
amaliy qo‘llanilish imkoniyatlari tahlil qilinadi. Ushbu nazariya chakana savdo korxonalarining innovatsion yondashuvlar
orqali bozorga kirib kelib, bosqichma-bosqich yirik bozorga chiqishini ifodalaydi. Muallif chakana savdoning evolyutsion
rivojlanish modellari asosida savdo strategiyalarini shakllantirish zarurligini asoslaydi. Rivojlanish bosqichlari, xarajat
darajalari va raqobat sharoitlari chuqur tahlil etiladi
##submission.citations##
1. Davies, G., Levy, M., Williams, J. (2004). The concept of the “Big Middle” in retailing. Journal of Retailing, 80(2),
125–136.
2. Berger, C. (1984). Evolution of retail institutions: A life cycle approach. Retail Management Review, 6(1), 45–60.
3. Kotler, Ph., Keller, K. L. (2021). Marketing Management. 15th Edition. Pearson Education.
4. Usmonxo‘jayev, A., Karimov, A., To‘xtasinov, Sh. (2019). Savdo faoliyatini boshqarish asoslari. Toshkent: Iqtisod-
Moliya.
5. Levy, M., Weitz, B. A. (2012). Retailing Management. 8th Edition. McGraw-Hill.
6. Qodirov, N. (2021). Chakana savdo tarmoqlarining rivojlanish tendensiyalari va istiqbollari. Iqtisodiy tadqiqotlar jurnali,
№4, 85–92.
7. Porter, M. E. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
8. Tursunov, B. (2020). Marketing nazariyasi va amaliyoti. Toshkent: Innovatsiya
##submission.downloads##
##submissions.published##
##submission.howToCite##
##issue.issue##
##section.section##
##submission.license##
##submission.copyrightStatement##
##submission.license.cc.by4.footer##