UMUMIY OVQATLANISH TIZIMIDA B2B MARKETINGINI JORIY ETISH. (XORAZM VILOYATI MISOLIDA)
DOI:
https://doi.org/10.5281/zenodo.20159130Keywords:
umumiy ovqatlanish, B2B marketing, xizmatlar bozori, ta’minot zanjiri, Xorazm viloyati, kichik tadbirkorlik, hamkorlik marketingi, raqamli savdo, servis sifati.Abstract
Ushbu maqolada umumiy ovqatlanish tizimida B2B marketingini joriy etishning nazariy-uslubiy asoslari,
Xorazm viloyatidagi amaliy holati hamda iqtisodiy samaradorligi tahlil qilinadi. Tadqiqotning dolzarbligi shundaki, Xorazm
viloyatida turizm, savdo, yashash va ovqatlanish xizmatlari hamda kichik tadbirkorlikning jadal rivojlanishi umumiy
ovqatlanish korxonalarini ishlab chiqaruvchilar, distribyutorlar, logistika operatorlari va servis hamkorlari bilan yanada
tizimli ishlashga majbur qilmoqda [3][5]. Maqolada umumiy ovqatlanish korxonalari uchun B2B marketing faqat mahsulot
xaridi emas, balki yetkazib berish zanjiri, standartlashtirish, raqamli buyurtma, sifat nazorati, hamkorlik munosabatlari va
qo‘shilgan qiymat yaratish mexanizmi ekani asoslab beriladi [1, 2].
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