INSTITUTIONAL MODEL FOR ENSURING TRANSPARENCY AND ACCOUNTABILITY OF ARTIFICIAL INTELLIGENCE ALGORITHMS IN ELECTRONIC COMMERCE
DOI:
https://doi.org/10.5281/zenodo.20690917Keywords:
artificial intelligence, algorithmic transparency, algorithmic accountability, institutional oversight, digital trust, e-commerce, digital governanceAbstract
This study develops an institutional model for ensuring the transparency and accountability of
artificial intelligence algorithms in e-commerce platforms. The research examines the relationship between
algorithmic transparency, institutional oversight, digital trust and e-commerce efficiency. The proposed model
shows that AI governance affects economic performance not only through technological efficiency, but also
through regulatory compliance, explainability and user trust
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