PSYCHOLOGY OF ADVERTISING AND METHODS OF INFLUENCING CONSUMERS
DOI:
https://doi.org/10.5281/zenodo.21427178Keywords:
advertising psychology; consumer behavior; psychological principles; persuasion; emotions; feelings; cognitive biases; consumer decision-making; pricing strategyAbstract
Understanding how advertising influences consumer psychology is essential for developing effective marketing
strategies. The study focuses on the psychological factors that shape consumer behavior and purchasing decisions. It
explores how persuasion, emotions, visuals, colors, and cognitive biases affect consumers’ perception and response to
advertisements. The analysis also highlights the importance of pricing psychology and demonstrates how psychological
techniques can enhance brand trust and improve marketing effectiveness.
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