The influence of tour interpretation on perceived heritage values: a comparative analysis of tourists with and without guided interpretation at a heritage destination
DOI:
https://doi.org/10.5281/zenodo.15795721Keywords:
Tour interpretation, guided tour, self-guided tour, perceived heritage values, historical values, historical association value, identity values, aesthetic values.Abstract
The tourism sphere has become the most flourishing sector globally. There are many participants in this sector,
making it crucial for countries and for people who explore new horizons by visiting other cultures and gaining new
experiences. Tourists contribute significantly to tourism growth. Understanding what tourists want and value is important in
tourism management. This research focused on guest perceived values in guided and self-guided groups and measured
the influence of guided interpretation. It examines visitor need for tour interpretation and tests whether it implies positive
or negative aspects on their perceived heritage values. This helps comprehend tourist needs on guiding methods and
opens new directions for sustainable tourism. Tourist satisfaction remains key
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