RAQAMLI TRANSFORMATSIYA SHAROITIDA SPORT TASHKILOTLARINING YANGI BIZNES MODELLARINI ISHLAB CHIQISH
DOI:
https://doi.org/10.5281/zenodo.17577998Keywords:
aqamli transformatsiya, sport biznes modeli, D2C, OTT/streaming, sun’iy intellekt, ma’lumotlar tahlili, kiberxavfsizlik, O‘zbekistonAbstract
Raqamli transformatsiya sport tizimining qiymat zanjirini tubdan yangilab, sport tashkilotlari uchun yangi
biznes modellarini ishlab chiqishni dolzarb masalaga aylantirdi. Tadqiqotning maqsadi — raqamli texnologiyalar asosida
sport tashkilotlarida qiymat yaratish, monetizatsiya va boshqaruv mexanizmlarini qayta loyihalash hamda O‘zbekiston
sharoitiga mos amaliy yo‘l xaritasini taklif etish. Platforma iqtisodiyoti, D2C distribyutsiya, OTT/streaming, ma’lumotlar
tahlili, sun’iy intellekt, AR/VR va kiyiladigan qurilmalar sportchi tayyorgarligi, muxlislar bilan o‘zaro aloqalar va daromad
oqimlarining diversifikatsiyasida asosiy drayverlar sifatida ko‘riladi. Xalqaro tajriba bilan taqqosiy tahlil, so‘rovnoma
va ekspert suhbatlari orqali raqamli infratuzilma, to‘lov ekotizimi, kadrlar salohiyati va investitsiya mexanizmlaridagi
bo‘shliqlar aniqlanadi. Ma’lumotlarni boshqarish, shaxsiylikni himoya qilish va kiberxavfsizlik talablari alohida baholanadi.
Natijada ma’lumotga tayangan, ekotizim hamkorligi bilan ishlaydigan va bosqichma-bosqich joriy etiladigan biznes model
konsepsiyasi hamda KPI ko‘rsatkichlari majmuasi ishlab chiqiladi; kutiladigan samara — global raqobatbardoshlikni
kuchaytirish, yoshlar ishtirokini oshirish va iqtisodiy o‘sishga hissa qo‘shuvchi barqaror raqamli yechimlar
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