TO‘QIMACHILIK MAHSULOTLARI EKSPORTINI OSHIRISHDA YASHIL MARKETING STRATEGIYALARIDAN FOYDALANISH
DOI:
https://doi.org/10.5281/zenodo.17914178Keywords:
yashil marketing, to‘qimachilik mahsulotlari, eksport, ekologik sertifikatlash, barqaror ishlab chiqarish, energiya tejamkor texnologiyalar, ekologik innovatsiyalarAbstract
Ushbu maqolada to‘qimachilik mahsulotlari eksportini oshirish jarayonida yashil marketing strategiyalaridan
foydalanishning ahamiyati ochib berilgan. Jahon bozorida ekologik toza mahsulotlarga bo‘lgan talabning ortib borishi
O‘zbekiston to‘qimachilik sanoatida ishlab chiqarish jarayonlarini modernizatsiya qilish, ekologik sertifikatlash tizimlarini
joriy etish hamda barqaror yetkazib berish zanjirlarini shakllantirish zarurligini ko‘rsatadi. Tadqiqotda yashil marketingning
asosiy elementlari — ekologik mahsulot dizayni, ekologik reklama, chiqindisiz texnologiyalar va resurslardan samarali
foydalanish — eksport salohiyatiga ko‘rsatadigan ta’siri bilan yoritilgan. O‘zbekiston to‘qimachilik korxonalarining
xalqaro standartlarga moslashish jarayoni tahlil qilinib, ekologik innovatsiyalarni joriy etish orqali xorijiy bozorlarda
raqobatbardoshlikni oshirish bo‘yicha amaliy tavsiyalar ishlab chiqilgan. Tadqiqot natijalariga ko‘ra, yashil marketing
strategiyalari to‘qimachilik mahsulotlarining qo‘shimcha qiymatini oshirishi, brend ishonchliligini kuchaytirishi va eksport
hajmining barqaror o‘sishiga xizmat qilishi aniqlangan
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