BANK MAHSULOTLARI SAMARADORLIGINI OSHIRISHNING NAZARIY VA METODOLOGIK ASOSLARI
DOI:
https://doi.org/10.5281/zenodo.18150664Keywords:
mijozga yo‘naltirilgan bank mahsulotlari, bank mahsulotlari samaradorligi, customer-centric banking, KPI, mijoz qoniqishi, mijoz sodiqligi, bank boshqaruvi.Abstract
Mazkur maqolada mijozga yo‘naltirilgan bank mahsulotlari samaradorligini oshirishning nazariy va
metodologik yondashuvlari tadqiq etilgan. Tadqiqot doirasida customer-centric banking konsepsiyasining mazmuni ochib
berilib, bank mahsulotlari samaradorligini baholashda moliyaviy natijalar bilan bir qatorda mijozlar qoniqishi, sodiqligi
va uzoq muddatli qiymat yaratish omillarining ahamiyati asoslab berilgan. Maqolada bank mahsulotlari samaradorligini
oshirishda KPIga asoslangan metodologik yondashuv taklif etilib, Customer Satisfaction Index, Retention Rate va
Customer Lifetime Value kabi ko‘rsatkichlarning amaliy ahamiyati yoritilgan. Tadqiqot natijalari mijozga yo‘naltirilgan
boshqaruv modelini bank amaliyotiga integratsiya qilish bank mahsulotlari samaradorligini oshirish va bank tizimining
barqaror rivojlanishini ta’minlashga xizmat qilishini ko‘rsatadi.
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