KICHIK BIZNESDA RAQAMLI MARKETING: O‘ZBEKISTON SHAROITIDA SAMARADORLIK VA INTEGRATSIYA MODELLARI
DOI:
https://doi.org/10.5281/zenodo.18268011Keywords:
kichik biznes, raqamli marketing, raqamli xizmatlar, samaradorlik, CPC, CPL, CAC, LTV, ROMI, O‘zbekiston.Abstract
Ushbu maqola O‘zbekistonda kichik biznes subyektlari tomonidan raqamli marketing xizmatlaridan
foydalanish samaradorligini tahlil qilishga bag‘ishlangan. Tadqiqotning dolzarbligi raqamlashtirish sharoitida cheklangan
resurslarga ega kichik korxonalar uchun raqamli kanallar orqali mijozlarni jalb qilish, konversiya darajasini oshirish hamda
faoliyat barqarorligini ta’minlashning muhim ahamiyat kasb etishi bilan izohlanadi.
Adabiyotlar tahlili va amaliy keyslar asosida raqamli marketing samaradorligini baholovchi asosiy ko‘rsatkichlar, kichik
biznes faoliyatida uchraydigan tipik muammolar, raqamli yetuklik modellari hamda samaradorlikni oshirishga xizmat
qiluvchi omillar aniqlangan. Tadqiqot natijalari tizimli va strategik yondashuv mavjud bo‘lgan sharoitda raqamli marketing
mijozlarni jalb qilish xarajatlarini optimallashtirish, konversiya darajasini oshirish va biznes barqarorligini mustahkamlashga
xizmat qilishini ko‘rsatadi.
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